Company History
Indesign Furniture started life as Little Tree Furniture which began trading in 2012. A family run business, Little Tree Furniture specialised in the creation of handmade, unique and individual furniture pieces made from reclaimed materials. Travelling the world can open the door to a feeling of intense inspiration and this was how Little Tree Furniture was born.
Neil Buckley-Jensen and his wife Aimee started family run Little Tree Furniture after being inspired by their trips to India when both were working as cabin crew. Neil was always interested in furniture as his Grandad was a cabinet maker and he would spend hours of his childhood in his Grandads workshop fascinated by the craftsmanship. Neil went onto to study cabinet making at college and is a qualified carpenter. That coupled with Neil and Aimee’s trips to India, they were both inspired by the woodworking they saw there, with craftspeople using old colonial tools. After many trips, the couple bought an old house in the south east of England and after renovating they decided to ‘have a go’ at designing furniture and having it made in India whilst learning quite quickly how to import it back to the UK!
Once the furniture made it back to the UK, it proved quite popular with friends and family who went on to order some. And so the company was born, a website set up and launched and their home became a ‘live-in’ showroom for a while in the early days!
Their online presence grew and it was not long before the company was working with top-quality retailers in the UK who began stocking and promoting their Little Tree Furniture branded products offering the eclectic collections to a wider audience. It was not long before the company realised that they needed a distributor. The company no longer sells directly to consumers, all product is distributed to retailers around the UK and Ireland which means the company can continue to do what It does best – design great product and get it made.
With the success of Little Tree Furniture, 2 further brands were launched by Neil and Aimee – Pebblestone Furniture which specialises in accent and occasional products and Zephyr Furniture which specialises in modern and contemporary product. The 3 design led companies now come under the parent company INDESIGN FURNITURE.
Neil and Aimee’s success in the UK in the furniture industry has been unprecedented and reaches far beyond their original dream of creating and selling furniture from their home back in 2012. They are proud of their achievements and now have their product in some of the best stores in the UK and USA. Now they want to replicate that success in other countries around the globe and are looking for a distributor to achieve this with and share the success. As Neil always says ‘he who dares wins!’ – a moto that so far, coupled with hard work and determination has proved true!
Our business model
We tailor our business model to meet the needs and requirements of our partnered distributor with regards to designs, materials, margins, volumes and lead times.
DESIGN & INSPIRE
Our designs are inspired by contemporary global trends and new materials and put together by our in-house design team
SOURCE & DEVELOP
We consider the costs, materials and skills required to produce the designs before selecting one of manufacturers
PRODUCTION MANAGEMENT
Our in house QC team manage the production cycle for each of our containers from start to finish to ensure quality and timely production
PARTNERED DISTRIBUTION
Product is shipped to our partnered distributor who does what they do best stock, wholesale and distribute to retail stores